It all began with an entrepreneurial mind and his passionate timeless jewellery lover. When Rick was in his late twenties, he thought it was time to propose to his beloved.

He quickly discovered that his budget was not enough for what he wanted. After months of research, he came across a unique difference between the wholesale and retail prices of these precious commodities. He recognized the gap between the two and saw it as an opportunity to create a groundbreaking business that could benefit both the consumers and the traders in the industry.